The airline behind the flying apartment has a new strategy for attracting first-class and business customers


By Business Insider – This week, Etihad Airways opened is new premium lounge at Los Angeles International Airport.

For airlines, courting high-end business and first class clientele is an important part of sales strategy. And one of the key elements in the sales pitch is the airport lounge. The new LAX lounge joins Eithad’s existing facilities in Washington and New York.

Introduced last December, Etihad Airways’ lounge at New York’s JFK International Airport is a major piece of the company’s arsenal of luxury offerings for the very lucrative New York market.

The lounge is the in-terminal complement to the Etihad’s recently launched Airbus A380 service to New York. The Abu Dhabi-based carrier is little more than a decade old, but had grown rapidly in that time.

Earlier this month, noted aviation consumer website Skytrax named Etihad the sixth best airline in the world. However, the airline’s US critics allege that much of Etihad’s shiny new aircraft and lavish appointments have been fueled by billions of dollars of government subsidies which are in violation of the bilateral agreement that govern air travel between the US and Abu Dhabi.

Etihad Aviation Group CEO James Hogan has repeatedly denied the allegations to Business Insider — each time citing the company’s audited financial statements as proof of its profitability as a business.

On its own, Etihad Airways operates a fleet of more than 120 jets from Airbus and Boeing. However, the larger Etihad Aviation Group, which comprises Etihad Airways along with equity partner airlines Air Berlin, Alitalia, Air Serbia, Jet Airways, Etihad Regional, Air Seychelles, and Virgin Australia operate a combined fleet of more than 700 aircraft.

Here’s a closer look at Etihad’s shiny New York luxury lounge.

Located in Terminal 4 at JFK, the lounge is stylish and modern without being garish.

Located in Terminal 4 at JFK, the lounge is stylish and modern without being garish.

Etihad

The facility was opened last December by airline CEO James Hogan.

The facility was opened last December by airline CEO James Hogan.

Etihad

Here’s a reminder of the airline’s A380 service between Abu Dhabi and New York.

Here's a reminder of the airline's A380 service between Abu Dhabi and New York.

Etihad

In addition to Etihad’s own passengers, the lounge is also available for premium cabin passengers flying with equity partner Air Serbia.

In addition to Etihad's own passengers, the lounge is also available for premium cabin passengers flying with equity partner Air Serbia.

Etihad

The lounge was designed by Chicago-based architects Gensler.

The lounge was designed by Chicago-based architects Gensler.

Etihad

The facility is adorned with Etihad’s signature geometric design theme with color hues drawn from the landscape of the United Arab Emirates.

The facility is adorned with Etihad's signature geometric design theme with color hues drawn from the landscape of the United Arab Emirates.

Etihad

Here’s some geometric design.

Here's some geometric design.

Etihad

More geometric design.

More geometric design.

Etihad

These lights over looking the entry way looks pretty cool.

These lights over looking the entry way looks pretty cool.

Etihad

Guests are treated to a variety of dishes available in a buffet or a la carte.

Guests are treated to a variety of dishes available in a buffet or a la carte.

Etihad

Along with a variety of drinks both non-alcoholic and…

Along with a variety of drinks both non-alcoholic and...

Etihad

… And alcoholic. Specialty cocktails at the bar were designed by London-based drinks consultants Fluid Motion.

... And alcoholic. Specialty cocktails at the bar were designed by London-based drinks consultants Fluid Motion.

Etihad

.. Even more private tables to …

... Even more private tables to ...

Etihad

…. Seats with a stunning view of the airport.

.... Seats with a stunning view of the airport.

Etihad

The view at night looks pretty amazing as well.

The view at night looks pretty amazing as well.

Etihad

In addition, passengers are treated to complementary showers, changing rooms, baggage storage, and a library.

In addition, passengers are treated to complementary showers, changing rooms, baggage storage, and a library.

Etihad

There’s even a hidden private lounge specially reserved for those fortunate enough to travel in Etihad’s flying 125 sq. ft. The Residence.

There's even a hidden private lounge specially reserved for those fortunate enough to travel in Etihad's flying 125 sq. ft. The Residence.

Etihad

Source: Business Insider
-Hymer
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